ROLE: UX Designer
and Researcher
SKILLS: Figma,
Adobe Illustrator, Mural
TEAM: Me
DURATION: 2 Weeks
OBJECTIVE
The mobile application I chose to redesign was, 'MeoWoff'. The app's purpose is to present available kittens and puppies for adoption. I had to analyze MeoWoff's visual mobile screen interfaces prior creating improvements. My goal was to address the visual issues within the mobile app in order to make aesthetic and consistent interface improvements.
Research
For the visual issues, I have chosen to redesign the layout for consistency purposes and layout...
such as: UI Cards for categories of kitten species, navigation menu, heading banner, logo, etc.
Design Brief
• MeoWoff is a place where people looking for pets, (kittens and puppies) go to.
• -Location: Wood Dale, IL
• The mobile site can be used by users to look up their possible future pet.
Design Problems and Principles
• Overall, the layout of the mobile site causes an issue due to the inconsistency within transferring between screen pages.
• Browsing for pet(s) -> Proximity (Ui Cards)
• Wabi-Sabi -> regarding images and stature flow
• Picture Superiority Effect -> to recall information after shown image/text
• Viewing content within mobile site taking note of Priming aspects like, color, shapes, font use.
Target Audience
• The target users for my redesign for MeoWoff would possibly be for those who are in search of a kitten or puppy and are over 18+ years old.
User Needs
• The user needs a mobile site that has a feature for choosing/searching for a pet to adopt.
• User needs to be able to contact and message owner for more information about chosen pet.
• The user needs to learn more about MeoWoff.
• The user should feel that they are browsing/ navigating a legit mobile site for pets.
User Tasks
• User should be able to navigate mobile site with quick search features.
• User should be able to choose a pet and view information about said pet.
• User should be able to send a message or request for inquiry details.
• User should be able to learn more about MeoWoff.
Site Map
Existing site map is relevant/correlates with updated redesign.
